Privacy Policy

Last updated: December 29, 2025

1. Introduction

GunStoreData ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our OnTarget AI Search and Product Data Feed products, websites, and related applications.

By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

  • Business name and contact information
  • Email address
  • Phone number
  • Billing address
  • Payment information (processed securely through our payment processor)

2.2 Product Data

To provide our services, we collect and process:

  • Product catalog information from your store (names, descriptions, prices, SKUs)
  • Product images and specifications
  • Inventory and stock information
  • Category and attribute data

2.3 Search and Analytics Data

When you use our AI Search product, we collect:

  • Search queries entered by your customers
  • Click-through data and search result interactions
  • Search performance metrics
  • Device and browser information (anonymized)

2.4 Technical Information

We automatically collect:

  • IP addresses (anonymized for analytics)
  • Browser type and version
  • Operating system
  • Access times and dates
  • API usage statistics

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process transactions and send related information
  • Send technical notices, updates, and support messages
  • Respond to your comments, questions, and requests
  • Monitor and analyze usage patterns and trends
  • Detect, prevent, and address technical issues
  • Provide personalized search results and recommendations
  • Generate aggregated, anonymized analytics reports

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We work with third-party companies to provide hosting, payment processing, and customer support services.
  • Legal Requirements: We may disclose information if required by law or in response to valid legal requests.
  • Business Transfers: In connection with any merger, acquisition, or sale of assets, your information may be transferred.
  • With Your Consent: We may share information for any other purpose with your consent.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Regular security assessments and audits
  • Access controls and authentication requirements
  • Secure cloud infrastructure with redundancy
  • Regular backups and disaster recovery procedures

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide our services. We will also retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Search analytics data is retained for up to 12 months to provide historical insights. You may request deletion of your data at any time.

7. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Opt-out: Opt out of certain data processing activities

To exercise these rights, contact us at privacy@gunstoredata.com.

8. Third-Party Services

Our services integrate with third-party platforms including:

  • Odoo ERP systems
  • WooCommerce / WordPress
  • Firearms distributor APIs (Lipsey's, RSR Group, Sports South)

These integrations are governed by the respective privacy policies of those platforms. We encourage you to review their privacy practices.

9. Cookies and Tracking

We use cookies and similar technologies to:

  • Maintain your session and preferences
  • Analyze service usage and performance
  • Provide security features

You can control cookies through your browser settings. Disabling cookies may affect service functionality.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in the United States, where our servers are located. By using our services, you consent to this transfer.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, please contact us: